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20240319 ethical branding

How to make yourself known without unethical practices.

  • Wrapped Links - Links wrapped in a tracker, e.g. website link wrapped in an amplitude.com analytics redirect
  • False Location
  • False Features


Location

Saying you are somewhere, but are actually somewhere else. For example, advertising that you are in London when you are really in Italy. Why? Because London is known, familiar and ripe with the tools of your industry. Because money. Manipulation for money. That's unethical.

Or how about advertising that you are in Cyprus when you are really in Russia. Why? Because Russa isn't too hot right now, so it may impact your brand. I.e. money. Manipulation for money. That's unethical.


Features

Advertising that something is done in X amount of time, when really it's X+n amount of time (e.g. Adonis and the "2 clicks" which was 10+ clicks). Why? Faster is better. Therefore, money. Manipulation for money. That's unethical.